[Download] Creative Branding: Standing out in a crowded marketplace by Steve O'Donnell ~ Book PDF Kindle ePub Free

A unique brand name lets your product stand apart from competitors but many smaller businesses have no idea how to choose a brand name that is unique and that can be protected. Learn about the importance of goodwill and how that shapes what people think of your product, how to choose a memorable and interesting trademark, and estimate if the trademark can be registered and protected. Whether you want to name your own product or if you want to know what to ask your branding consultant, you just want some insight into how branding decisions are made, or you're looking for new creative ideas, Dr. O'Donnell can help.